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Brooke Shields Helps Launch Nationwide Toy Drive and Teaches Children the Value of Charitable Giving

Enlisting the help of celebrity actress Brooke Shields, Toys “R” Us, Inc. officially launched the Million Toy Drive to boost toy and monetary donations to benefit the Marine Toys for Tots Foundation.  Ms. Shields kicked off the campaign by sharing the “ABCs of Giving” with New York area children and their parents.  Toys “R” Us created the “ABCs of Giving” to teach kids the importance of giving back to their community.  With the help of U.S. Marine Corps members, Brooke also took the kids on a shopping excursion to purchase toys to benefit Toys for Tots.

Toys “R” Us and Babies “R” Us stores across the country will serve as the “Giving Headquarters” this Christmas - with a goal of raising $4 million and collecting one million toys through in-store and online donations.  The program aims to help the more than 13 million children living in poverty across the country by providing a toy for them to unwrap this holiday season.

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 Produced for Toys “R” Us