'Instructions To Money' Marketing Plan TV - For Buyer, Media, & Venue scheduling purposes.  Daniel W. Merrick, Ph.D., Author.

Quantity of books printed: 2000, Print on demand, Lead time 1 to 2 weeks for delivery. (Returns policy in place).

Target Market: Primary 25 – 54 women with secondary market 34 – 55 men; Marketing to audience with interest in investment programs, self-starters, home based business professionals and small business enthusiasts who are seeking a secondary income or alternate retirement planning.

Author Persona / Platform: Dan Merrick is the CFO of RDJ Catalog Incorporated and has worked as an HR consultant training direct sales professionals for such companies as Scott & Fetzer Kirby Company, CT Engineering, Healthmor Inc., and other direct marketing companies. Dan has a dynamic public speaking presence and has developed a motivational presentation while establishing RDJ Catalog that centers on small business in real estate and direct sales. Dan debunks the hype merchants methods with real ‘how to’ practical methods with a solid reasoning for building a net worth statement. Dan wrote this book to give an account of the mentoring method he used to go from welfare to millionaire. Dan holds a BS in Psychology, a Masters in Vocational Education, and a Doctorate in Biblical Linguistics. 

Marketing Actions: The market awareness campaign consists of internet presence, a book signing tour, and radio and TV interviews in concert with local announced events.

Publicity Efforts: RTVIR Advertising and direct publicist contact along with online media and PR releases to targeted audiences. Dan has a book signing tour in booking at present. Dan has previously appeared on CTV and on Lifetime network ‘Go For Your Dreams’. Dan has begun radio interviews in June 2006.

Direct Mail to Consumers: Print ads are scheduled for mid-summer and fall 2006.

Consumer Advertising: Area marketing on Spotrunner with local cable with ads demographic specific channels began running in June 2006. Print advertising with hook specific ads are planned in the fall.

Marketing Budget: $100K - $1M with additional radio and TV interview marketing by confirmed ads in Radio and TV interview report starting July 2006. Public relations media consultant Alex Carroll at radio publicity who has booked and interviewed for his book on over 1000+ radio and TV shows.

Freedom From The 9 To 5 - Instructions To Money Click Link To See Commercial: http://www.spotrunner.com/advertiser/ads/host/play/?cde=IM9

To Schedule an interview on radio or TV call ORDER LINE 1-814-887-5895Ext. 704

Wholesale book orders call Outskirts Press at 1-888-672-6657 or contact Ingram Book Group.

Start: 06/19/2006 Duration: 7 Weeks - continuing

Cable television   Spots 405

Cable television Erie Area Pennsylvania
Erie
Network	Run Dates	Times	Spots
	06/19/06- 07/17/06	All week 12am-12am	10
	06/19/06- 07/17/06	All week 6am-12am	20
	06/19/06- 07/17/06	All week 12am-12am	25
	06/19/06- 07/17/06	All week 12am-12am	20
	06/19/06- 07/17/06	All week 12am-12am	20
	06/19/06- 08/14/06	All week 6am-5pm	20
	06/19/06- 07/17/06	All week 12am-12am	20
	06/19/06- 07/17/06	All week 12am-12am	25
	06/19/06- 07/17/06	All week 12am-12am	40
	06/19/06- 07/17/06	All week 12am-12am	25
	06/19/06- 08/14/06	All week 12am-12am	40
	06/19/06- 07/17/06	All week 12am-12am	40
			305 Total